The Financial Times Guide to Strategy
How to Create and Deliver a Useful Strategy
Руководство Financial Times по стратегии
Как создать и воплотить полезную стратегию

Introduction; The use and abuse of strategy; A brief history of strategy; Swings in strategic thinking: six phases; Towards a synthesis; Progressive approximation in developing strategy; Business unit strategy - a do it yourself guide; Overview; What businesses are you in? Where do you make the money? How good are your competitive positions? Is this a good industry to be in? What do the customers think? What about the competitors? How do you raise profits quickly? How do you build long term value? Conclusion; Corporate centre strategy; The great myth of corporate strategy; Six legitimate role for the corporate centre; Emergency corporate strategy; Olympian corporate strategy; Acquisition driven corporate strategy; Market expansion corporate strategy; Competence and culture building corporate strategy; Performance control corporate strategy; Which corporate strategy is right for your firm? An A-Z of strategic thinkers, tools and techniques, and concepts and definitions; Strategic thinkers; Strategic tools and techniques; Strategic concepts and definitions