While C++ has always been sold as the "object-oriented" language, it can be used for a whole range of general computing tasks, like algorithms. This book provides a number of algorithms that are ready-to-run. This will open the door for C++ programmers to linked lists, stacks and queues, trees, arithmetic algorithms, and graph algorithms.

Some Aspects of Programming in C++. Arithmetic. Sorting Arrays and Files. Stacks, Queues and Lists. Searching and String Processing. Binary Trees. B-trees. Tries, Priority Queues and File Compression. Graphs. Some Combinatorial Algorithms. Fundamentals of Interpreters and Compilers. Appendix. Bibliography. Index.

0-471-96355-0, 350 с., GBP 29.57
Данное издание имеется в свободной продаже!

This practical tutorial/reference demonstrates how patterns can enable users to create large-scale applications and solve recurring design problems. Contains a catalog of 25 patterns, described in a standardized format, that readers can use or adapt to their own development projects.

Patterns. Architectural Patterns. Design Patterns. Idioms. Pattern Systems. Patterns and Software Architecture. The Pattern Community. Where Will Patterns Go? Notations. Glossary. References. Index of Patterns.

0-471-95869-7, 450 с., GBP 27.95
Данное издание имеется в свободной продаже!

The first book to discuss managing object-oriented software projects using UML.

Modeled on the information-packed one-day tutorials taught by the author for Fortune 500 companies, this book lets readers master every phase of object-oriented project management at their own pace. Expert teacher Murray Cantor provides explicit guidance for estimating, setting, and tracking the schedule and budget for projects. Also draws on fascinating "war stories" from real object-oriented projects, revealing what worked and what didn't.

Contents: Object Oriented Development as a Management Tool. The Unified Modeling Language as a Management Tool. Choosing a Development Lifecycle Model. Planning Object-Oriented Projects. Managing the Inception Phase. Managing the Elaboration Phase. Managing the Construction Phase. Managing the Transition Phase. Tracking and Oversight.

0-471-25303-0, 330 с., GBP 28.95
Данное издание имеется в свободной продаже!

Linux is a freely distributed operating system displaying many UNIX characteristics. Since the system is available free of charge, there is a lack of dependable documentation. Written by two experts, active in the development of Linux, this book provides in-depth coverage of the internals of Linux 2.0. It provides a solid understanding of how this operating system works and the background needed to program system level applications.

0-471-98141-9, 500 с., GBP 30.50
Данное издание имеется в свободной продаже!

While aware of the Web's potential, most businesses and corporations are unaware of exactly how to mine it to reduce costs and increase profits. This book reveals how to do precisely that. Businesses both large and small will learn how to reduce costs of travel, printing, handling, postage, distribution, purchasing, and other operating costs, as well as lower costs and improve the efficiency of recruiting new employees. They'll also learn how to use the Web to test new products, services and ideas while increasing customer loyalty, how to mine information about competitors and existing customers as well as prospective clients, how to establish a brand identity, and more.

Contents: Cutting Costs Across Your Enterprise: How to Run a Tighter, More Competitive Ship. Using the Net as a Resource for Human Resources. Mining the Internet for All It's Worth. http//007­ Spying on Your Competitors and Yourself. Your Brand Image and the Internet. Retail: Setting Up Shop on the Net. Online Events, Promotions, and Attractions: How to Make a "Scene" and Draw Them In. Direct Marketing and Sales Support. PR, the Internet Way.

0-471-25722-2, 290 с., GBP 22.50
Данное издание имеется в свободной продаже!

ActiveX Sourcebook – подробное руководство для нового направления, разрабатываемого Microsoft, в развитии Web публикаций и усовершенствованных технологий. Эта книга поможет Вам создать и обрабатывать интерактивное, мультимедийное содержание Вашей Web страницы, используя инструментальные средства и компоненты ActiveX. 

Содержание:
On Being HyperActive · The Active Internet Model · Web Site Development and Publishing · ActiveX Scripting · Exploring ActiveX · DbWeb · ActiveX Multimedia · ActiveX Conferencing · Extending Information Server · Internet ActiveX Development · TransterRNA · Index. 

1996, 390 с., GBP 19.99
Данное издание имеется в свободной продаже!

Developing CGI Applications with Perl – полное подробное руководство по созданию сложных интерактивных CGI приложений с использованием Perl. Если Вы хотите создать собственные интерактивные документы, формы, графики и другие CGI приложения, используя Perl, то из этой книги Вы узнаете, как они создаются.

Содержание:
The World Wide Web · HTML · HTML Forms · The CGI · Perl · The HyperText Transter Protocol · FormMail · Free for All Links · Countdown · Random Image Displayer · Guestbook · Server Push and Client Pull · Rand*.cgi: A Random Anything-You-Want Generator · A WWW-Based Information Management System · ORG: Oracle Gateway · Creating Dynamic Documents · Inexpensive Internet Services

1996, 290 с., GBP 27.95
Данное издание имеется в свободной продаже!

Learn how to put 3-tier client/server into practice with a behind- the-scenes look at 10 of the world's largest client/server applications.

Half of the current client/server applications are expected to migrate to 3-tier client/server this year. This update of the bestselling 3-tier case-study book provides an insider's peek at companies who have already made the transition. Featuring the first and only general introduction to 3-tier client/server and transaction processing, the book studies migration projects conducted by 10 different companies, including AT&T, Hitachi, Apple, and 3M Healthcare. Author Jeri Edwards revisits and reconsiders each case study from the first edition, includes invaluable advice from the project architects at each company, and also adds two new and fascinating case studies from China and Japan.

1999, ISBN 0-471-31502-8, 305 с., GBP 20.25
Данное издание имеется в свободной продаже!

Hans-Erik Eriksson, Magnus Penker UML Toolkit

Quickly acquire the knowledge and skill you need to make the most of this revolutionary visual modeling language.

With the release of UML, object-oriented developers at last have a common language for modeling and developing software systems. That means less time wasted sorting out conflicting terms and symbols and more time spent modeling better software systems. Now this powerful book/CD package arms you with everything you need to make the most of UML and the rapidly growing suite of UML-based products.

The authors walk you through the entire language, providing easy-to-follow guidelines and loads of real-world examples. They also give you detailed explanations of all UML diagrams, a full-length case study showing how UML is used to develop an application, a visual glossary of all UML notations, and step-by-step instructions on how to:

• Move to UML from Booch, OMT, and Objectory
• Map Java to UML - including many full-blown examples
• Define design patterns and how to use patterns in UML
• Describe real-time systems in UML
• Employ use cases to capture a system's functional requirements

1998, ISBN 0-471-19161-2, 390 с., GBP 42.95
Данное издание имеется в свободной продаже!

Mark Grand Patterns in Java, Volume 1
A Catalog of Reusable Design Patterns Illustrated with UML

Since the release of Design Patterns in 1994, patterns have become one of the most important new technologies contributing to software design and development. In this volume Mark Grand presents 41 design patterns that help you create more elegant and reusable designs. He revisits the 23 "Gang of Four" design patterns from the perspective of a Java programmer and introduces many new patterns specifically for Java. Each patterns comes with the complete Java source code and is diagrammed using UML.

Patterns in Java, Volume 1 gives you:

• 11 Behavioral Patterns, 9 Structural Patterns, 7 Concurrency Patterns, 6 Creational Patterns, 5 Fundamental Design Patterns, and 3 Partitioning Patterns
• Real-world case studies that illustrate when and how to use the patterns
• Introduction to UML with examples that demonstrate how to express patterns using UML
The CD-ROM contains:
• Java source code for the 41 design patterns
• Trial versions of Together/J Whiteboard Edition from Object International; Rational Rose 98 from Rational Software; System Architect from Popkin Software; and OptimizeIt from Intuitive Systems, Inc.

1998, ISBN 0-471-25839-3, 465 с., GBP 35.50

Gilbert Held Ethernet Networks, 3rd Ed.

Ethernet is a group of technologies for connecting many computers on a network. Because of its huge installed base and relative ease of use, Ethernet has continued to fend off challengers like ATM. As traditional Ethernet use erodes, a stream of new products and technical innovations boost overall Ethernet use. This year important new players like Compaq, Bay, and Adaptec have entered the Ethernet market with high-speed offerings in anticipation of the much-awaited gigabit Ethernet standard.

The Gigabit Ethernet standard is now expected in March 1998. Gigabit will be a relatively efficient way for companies to upgrade their existing networks if they are not yet ready to undertake LAN switching.

Contents: Introduction to Networking Concepts. Networking Standards. Ethernet Networks. Frame Operations. Networking Hardware and Software. Bridging Methods and Performance Issues. Routers. Gateway Methods. Intelligent and Switching Hubs. Managing the Network. The Future of Ethernet.

1998, ISBN 0-471-25310-3, 500 с., GBP 35.50
Данное издание имеется в свободной продаже!

Cary A. Jardin Java Electronic Commerce
Пособие по электронной торговле с использованием языка Java

Все необходимое программное обеспечение и советы специалистов доступно в Вашем виртуальном хранилище!

Этот справочник поможет программистам языка Java и Webмастерам добавить к Web узлам их предприятий приложение по электронной торговле. В первой части книги рассматриваются основные идеи и юридические и процедурные вопросы, такие как работа с банками и компаниями по кредитным картам. Во второй части программистам языка Java предоставляются инструментальные средства и коды, необходимые для построения коммерческих приложений и предлагается полный пакет виртуального хранилища, которое они могут установить на Web узле без дальнейшего программирования.

CD-ROM включает в себя:

• Все Java аплеты по электронной торговле из книги
• CardShield – продукт, написанный на Java, который позволит пользователям установить виртуальное хранилище и сразу же совершать сделки по кредитным каточкам

Содержание:
THE WORLD WIDE WEB · Life on the World Wide Web · Getting on the Net · Selling on the Web · SETTING UP SHOP · Tools of the Trade · Creating CGI and Applet Order Forms · Credit-Card Transactions · CardShield The Complete Commerce Solution · Java Order Entry · Database Front End with JDBC · SECURE COMMERCE WITH JAVA · Java Commerce Tools · Using the CardShield API · Single-Page CGI · Shopping Cart CGI · Applet Commerce Solutions · Emerging Technologies · Appendix · Index.

1997, 473 с., GBP 31,00
Данное издание имеется в свободной продаже!

This book provides a complete plan for setting up an Internet and intranet server using Microsoft's Internet Information Server. The bonus to ISS is that its free with Windows NT, and has a lot of added features that Webmasters want.

THE INTERNET INFORMATION SERVER PLATFORM. Windows NT Server 4.0. Installing and Configuring Windows NT Server 4.0 and Internet Information Server. IIS BASICS AND IIS TOOLS. The Basics of Internet Information Server. Nonstandard IIS Installations. Enhancing IIS with NT-Based Tools. Using Built-In IIS Tools. BEYOND THE BASICS: ADVANCED IIS FEATURES. Logging and Databases. dbWeb. Securing Internet Information Server. ISAPI. Add-Ons, Upgrades, and Internet Information Server. Internet Information Server 3.0. Active Server Pages, FrontPage 97 Server Extensions, and Crystal Reports 4.5. Index Server. NetShow. IIS 4.0. Internet Information Server 4.0. Internet Information Server 4.0 Management Tools. Web Publishing Enhancements in IIS 4.0. Internet Authentication Server. Transaction Server. Appendices. Glossary. Index.

0-471-17805-5, 660 с., $34.99
Данное издание имеется в свободной продаже!

Over the course of the next few years, as we migrate from existing telecommunications techniques to technology based on Asynchronous Transfer Mode (ATM), teletraffic engineering will emerge as a vital topic. This book offers a highly accessible exploration of ATM teletraffic issues. An accompanying disk contains the formulas discussed in the book on MathCAD files.

Contents: Teletraffic Engineering. Performance Evaluation. Traffic Models. Switching. Cell Scale Queueing. Burst Scale Queueing. Connection Admission Control. Usage Parameter Control. Dimensioning. Priority Control. Fundamentals of ATM Simulation. References. Index.

1996, ISBN 0-471-96340-2, 190 с., GBP 32.95
Данное издание имеется в свободной продаже!

A new telephone giant is on the way...the Internet. With special phone software and hardware that can turn your PC into a phone and call virtually anywhere, anytime, and talk for as long as you want­all for the cost of a call to your Internet service provider. This book offers a pragmatic overview of this technology, called Internet Telephony. It tells what you can do with it, what are the disadvantages of current technology, what the future holds for this industry and more. Background on leading products in the area is provided along with directions for using them.

Includes CD-ROM with... Demonsations of Internet telephone and broadcasting software (over $500 value) from vendors like:

• VocaTec Inc.
• Internet Telephone Co.
• Quarterdeck Corporation
• White Pine Software
• Automated Management Systems
• VDONet
• Progressive Networks

The Concept: Free Long Distance Calling! Getting Started. Typical Problems with Internet Telephony. The Future of Internet Telephony. Internet Phone: The Market Leader. Internet Phone Usage Tips: Questions and Answers. WebPhone. WebTalk. TeleVox. FreeTel. CoolTalk. NetMeeting. Additional Voice/Video on the Net (VON) Products. Appendices. Index.

1996, ISBN 0-471-16352-X, 200 с., GBP 22.99
Данное издание имеется в свободной продаже!

Completely revised and updated to provide the successful programmer and systems designer with superlative guidelines regarding practical applications of contemporary cryptography. New features include in-depth treatment, fresh encryption algorithms, including the formerly secret GOST algorithm designed in Russia, more detailed material on incorporating algorithms, and programming fragments into working software, and the latest developments in the areas of message authentications and digital cash.

Contents: CRYPTOGRAPHIC PROTOCOLS. Protocol Building Blocks. Basic Protocols. Intermediate Protocols. Advanced Protocols. Esoteric Protocols. CRYPTOGRAPHIC TECHNIQUES. Key Length. Key Management. Algorithm Types and Modes. Using Algorithms. CRYPTOGRAPHIC ALGORITHMS. Data Encryption Standard (DES). Other Block Ciphers. Other Stream Ciphers and Real Random-Sequence Generators. Public-Key Algorithms. Special Algorithms for Protocols. THE REAL WORLD. Example Implementations. Politics. SOURCE CODE. Source Code. References.

1995, ISBN 0-471-12845-7, 750 с., GBP 42.00
Данное издание имеется в свободной продаже!

Lingo Sorcery is the book that can give you an important programming edge. With this book you will find out how to: manipulate list structures, create intelligent objects, build helper objects, build objects which build other objects, design intuitive navigators with memories, create advisors, build information organisers, design interrogators which find out what a client needs, assemble information on the fly, create objects which learn from experience and build servants which anticipate user requirements. Moving beyond the syntax of this deceptively simple language to the conceptual framework of object-oriented programming, the author leads you towards thinking in Lingo, thus giving your imagination powerful vehicle for producing truly creative multimedia product.

Содержание: Making an Independent Object. Adding Sophisticated Features to Objects. Getting Object Oriented. Messages, Control and Feedback. The Ancestor Portal. The Basis of Complex Objects. The Mechanics of Linear Lists. The Mechanics of Property Lists. Using Lists. Messages and Message Paths. Using Lists in Message Paths. The Object-User Interface. Object-Controlled Menus. Magical Tricks with Lists and Objects. Making a Paint Box with a Memory. Intelligent Button and Palette Objects. The Magic of MIAW Objects. Using MIAW Objects. Epilogue. Index.

0-471-96302-X, 478 с., $29.95
Данное издание имеется в свободной продаже!

 Все что Вам необходимо для разрешения реальных проблем возникающих в бизнесе - это использование испытанных инструментов и технологий по "добыче данных".

В книге исследуются все аспекты инструментов по "добыче" коммерческих данных, которые аналитики баз данных и технически подготовленные менеджеры могут использовать для отражения трендов продаж, оценки и улучшения исполнения, распознавания мошенничеств, предсказания прибыли на инвестированный капитал и т. д. После короткого введения в различные методы хранения и анализа деловой информации автор проводит обзор средств "добычи данных", включающий в себя и такие средства, которые представляют информацию в традиционном формате электронных таблиц, и более современные графические инструменты для сложных моделей и трендов. В главах для углубленного изучения исследуется эффективность и надежность наиболее популярных инструментов и демонстрируется их применение.

CD-ROM

• содержит набор описанных в книге инструментов по "добыче данных"
• включает тест для оценивания потенциальной эффективности различных инструментов.
Маркетологи и менеджеры по продажам используют технологии "добычи данных" для организации более эффективных маркетинговых и рекламных кампаний, принятия ценовой политики и предсказания спроса.

Содержание:

DEFINING THE DATA MINING APPROACH. 1. What is Data Mining? Data Mining Defined. • Using Data Mining to Solve Specific Problems. • What Data Mining is Not. • Avoiding the Oversell. • Practical Advice Before You Begin. • Summing Up. 2. Understanding Data Modeling. Establishing the Goals of the Analysis. • Object Modeling. • Forming Composite Representations Using Data Abstraction. • Working with Metadata. • Descriptive and Transactional Models. • Intra- and Inter-Domain Patterns. • Summing Up. 3. Defining the Problems to be Solved. Challenging Analysts to Think "Outside the Box". • Mapping Your Problem onto a Hierarchial Framework. • Distinguishing Between "Knowing How" and Knowing That": Procedural Versus Declarative. • Knowledge. • Distinguishing Between Metaknowledge and Actual Knowledge. • Distinguishing Between Situations and Parameter Values. • Performing Analyses in Reactive and Proactive Modes. • Summing Up. PREPARING AND ANALYZING DATA. 4. Accessing and Preparing the Data. Accessing the Data. • Integrating the Data. • Converting the Data. • Handling Textual Information. • Summing Up. 5. Visual Methods for Analyzing Data. Dynamic Observation Without Preconception. • Keeping Cognitive Demands in Mind. • Mapping Data onto Visualization Schemes. • Analytical Approaches. • Presenting Your Results. • Summing Up. 6. Nonvisual Analytical Methods. Statistical Methods. • Decision Trees. • Association Rules. • Neural Networks. • Genetic Algorithms. • Summing Up. ASSESSING DATA MINING TOOLS AND TECHNOLOGIES. 7. Assessing Current Data Mining Systems. Using CD-ROM. • Link Analysis Tools. • Introduction. • NETMAP. • Analyst's Notebook. • Imagix 4D. • Daisy. • Other LinkAnalysis Systems. • Summing Up. 8. Landscape Visualization Tools. Introduction. • MineSet 2.0. • Metaphor Mixer. • Visible Decisions In3D\a3. • Summing Up. 9. Quantitative Data Mining Tools. Introduction. • Clementine. • Enterprise MinerTM. • DIAMOND. • CrossGraphs. • Other Quantitative Visualization Systems. 10. Future Trends in Visual Data Mining. Introduction. • Visual Navigation. • Text Visualization. • Full Scope Systems. • Overlaying Viusalization onto Existing Systems. • Summing Up. CASE STUDIES 11. Mapping the Human Genome. LifeSeq: A Genetic Database. • Incyte's LifeSeq 3D. 12. Telecommunication Services. The CallPlus Calling System. • The NetPlus Calling System. • Telecom Information Management. • The Need for Data Management. • The Need for Data Mining. • Daisy Data Mining 13. Banking and Finance. Technology Assessment Team. • Fostering Corporate Acceptance of Data Mining. • Consumer Credit Policy. • Analyzing Customer Clusters for Targeted Marketing Efforts. • A General Application 14. Retail Data Mining. Retail Marketing and Sales Patterns. • Videocassette Distribution. 15. Financial Market Data Mining. Background. • Managing Investments in an Unstable Asian Banking Market. • Managing Declines in the Technical Sector. • Discovery of Insider Trading Patterns 16. Money Laundering and Other Financial Crimes. Background. • Analyzing Financial Crime Data. • Money Laundering Examples

This book provides a complete plan for setting up an Internet and intranet server using Microsoft's Internet Information Server. The bonus to ISS is that its free with Windows NT, and has a lot of added features that Webmasters want.

THE INTERNET INFORMATION SERVER PLATFORM. Windows NT Server 4.0. Installing and Configuring Windows NT Server 4.0 and Internet Information Server. IIS BASICS AND IIS TOOLS. The Basics of Internet Information Server. Nonstandard IIS Installations. Enhancing IIS with NT-Based Tools. Using Built-In IIS Tools. BEYOND THE BASICS: ADVANCED IIS FEATURES. Logging and Databases. dbWeb. Securing Internet Information Server. ISAPI. Add-Ons, Upgrades, and Internet Information Server. Internet Information Server 3.0. Active Server Pages, FrontPage 97 Server Extensions, and Crystal Reports 4.5. Index Server. NetShow. IIS 4.0. Internet Information Server 4.0. Internet Information Server 4.0 Management Tools. Web Publishing Enhancements in IIS 4.0. Internet Authentication Server. Transaction Server. Appendices. Glossary. Index.

0-471-17805-5, 660 с., $34.99
Данное издание имеется в свободной продаже!

  J. M. Pitts J. A. Shormans, Introduction to ATM Design and Performance: With Applications Analysis Software
Over the course of the next few years, as we migrate from existing telecommunications techniques to technology based on Asynchronous Transfer Mode (ATM), teletraffic engineering will emerge as a vital topic. This book offers a highly accessible exploration of ATM teletraffic issues. An accompanying disk contains the formulas discussed in the book on MathCAD files.

Contents: Teletraffic Engineering. Performance Evaluation. Traffic Models. Switching. Cell Scale Queueing. Burst Scale Queueing. Connection Admission Control. Usage Parameter Control. Dimensioning. Priority Control. Fundamentals of ATM Simulation. References. Index.

1996, ISBN 0-471-96340-2, 190 с., GBP 32.95
Данное издание имеется в свободной продаже!

  Jeff Pulver. The Internet Telephone Toolkit
A new telephone giant is on the way...the Internet. With special phone software and hardware that can turn your PC into a phone and call virtually anywhere, anytime, and talk for as long as you want­all for the cost of a call to your Internet service provider. This book offers a pragmatic overview of this technology, called Internet Telephony. It tells what you can do with it, what are the disadvantages of current technology, what the future holds for this industry and more. Background on leading products in the area is provided along with directions for using them.

Includes CD-ROM with... Demonsations of Internet telephone and broadcasting software (over $500 value) from vendors like:

• VocaTec Inc.
• Internet Telephone Co.
• Quarterdeck Corporation
• White Pine Software
• Automated Management Systems
• VDONet
• Progressive Networks

The Concept: Free Long Distance Calling! Getting Started. Typical Problems with Internet Telephony. The Future of Internet Telephony. Internet Phone: The Market Leader. Internet Phone Usage Tips: Questions and Answers. WebPhone. WebTalk. TeleVox. FreeTel. CoolTalk. NetMeeting. Additional Voice/Video on the Net (VON) Products. Appendices. Index.

1996, ISBN 0-471-16352-X, 200 с., GBP 22.99
Данное издание имеется в свободной продаже!

Bruce Schneier Applied Cryptography: Protocols, Algorithms, and Source Code in C, 2nd Ed.
Completely revised and updated to provide the successful programmer and systems designer with superlative guidelines regarding practical applications of contemporary cryptography. New features include in-depth treatment, fresh encryption algorithms, including the formerly secret GOST algorithm designed in Russia, more detailed material on incorporating algorithms, and programming fragments into working software, and the latest developments in the areas of message authentications and digital cash.

Contents: CRYPTOGRAPHIC PROTOCOLS. Protocol Building Blocks. Basic Protocols. Intermediate Protocols. Advanced Protocols. Esoteric Protocols. CRYPTOGRAPHIC TECHNIQUES. Key Length. Key Management. Algorithm Types and Modes. Using Algorithms. CRYPTOGRAPHIC ALGORITHMS. Data Encryption Standard (DES). Other Block Ciphers. Other Stream Ciphers and Real Random-Sequence Generators. Public-Key Algorithms. Special Algorithms for Protocols. THE REAL WORLD. Example Implementations. Politics. SOURCE CODE. Source Code. References.

1995, ISBN 0-471-12845-7, 750 с., GBP 42.00
Данное издание имеется в свободной продаже!

Peter Small. Lingo Sorcery: The Magic of Lists, Objects and Intelligent Agents
Lingo Sorcery is the book that can give you an important programming edge. With this book you will find out how to: manipulate list structures, create intelligent objects, build helper objects, build objects which build other objects, design intuitive navigators with memories, create advisors, build information organisers, design interrogators which find out what a client needs, assemble information on the fly, create objects which learn from experience and build servants which anticipate user requirements. Moving beyond the syntax of this deceptively simple language to the conceptual framework of object-oriented programming, the author leads you towards thinking in Lingo, thus giving your imagination powerful vehicle for producing truly creative multimedia product.

Содержание: Making an Independent Object. Adding Sophisticated Features to Objects. Getting Object Oriented. Messages, Control and Feedback. The Ancestor Portal. The Basis of Complex Objects. The Mechanics of Linear Lists. The Mechanics of Property Lists. Using Lists. Messages and Message Paths. Using Lists in Message Paths. The Object-User Interface. Object-Controlled Menus. Magical Tricks with Lists and Objects. Making a Paint Box with a Memory. Intelligent Button and Palette Objects. The Magic of MIAW Objects. Using MIAW Objects. Epilogue. Index.

0-471-96302-X, 478 с., $29.95
Данное издание имеется в свободной продаже!

  Christopher Westphal, Teresa Blaxton Data Mining Solutions: Methods and Tools for Solving Real-World Problems
 Все что Вам необходимо для разрешения реальных проблем возникающих в бизнесе - это использование испытанных инструментов и технологий по "добыче данных".

В книге исследуются все аспекты инструментов по "добыче" коммерческих данных, которые аналитики баз данных и технически подготовленные менеджеры могут использовать для отражения трендов продаж, оценки и улучшения исполнения, распознавания мошенничеств, предсказания прибыли на инвестированный капитал и т. д. После короткого введения в различные методы хранения и анализа деловой информации автор проводит обзор средств "добычи данных", включающий в себя и такие средства, которые представляют информацию в традиционном формате электронных таблиц, и более современные графические инструменты для сложных моделей и трендов. В главах для углубленного изучения исследуется эффективность и надежность наиболее популярных инструментов и демонстрируется их применение.

CD-ROM

• содержит набор описанных в книге инструментов по "добыче данных"
• включает тест для оценивания потенциальной эффективности различных инструментов.
Маркетологи и менеджеры по продажам используют технологии "добычи данных" для организации более эффективных маркетинговых и рекламных кампаний, принятия ценовой политики и предсказания спроса.

Содержание:

DEFINING THE DATA MINING APPROACH. 1. What is Data Mining? Data Mining Defined. • Using Data Mining to Solve Specific Problems. • What Data Mining is Not. • Avoiding the Oversell. • Practical Advice Before You Begin. • Summing Up. 2. Understanding Data Modeling. Establishing the Goals of the Analysis. • Object Modeling. • Forming Composite Representations Using Data Abstraction. • Working with Metadata. • Descriptive and Transactional Models. • Intra- and Inter-Domain Patterns. • Summing Up. 3. Defining the Problems to be Solved. Challenging Analysts to Think "Outside the Box". • Mapping Your Problem onto a Hierarchial Framework. • Distinguishing Between "Knowing How" and Knowing That": Procedural Versus Declarative. • Knowledge. • Distinguishing Between Metaknowledge and Actual Knowledge. • Distinguishing Between Situations and Parameter Values. • Performing Analyses in Reactive and Proactive Modes. • Summing Up. PREPARING AND ANALYZING DATA. 4. Accessing and Preparing the Data. Accessing the Data. • Integrating the Data. • Converting the Data. • Handling Textual Information. • Summing Up. 5. Visual Methods for Analyzing Data. Dynamic Observation Without Preconception. • Keeping Cognitive Demands in Mind. • Mapping Data onto Visualization Schemes. • Analytical Approaches. • Presenting Your Results. • Summing Up. 6. Nonvisual Analytical Methods. Statistical Methods. • Decision Trees. • Association Rules. • Neural Networks. • Genetic Algorithms. • Summing Up. ASSESSING DATA MINING TOOLS AND TECHNOLOGIES. 7. Assessing Current Data Mining Systems. Using CD-ROM. • Link Analysis Tools. • Introduction. • NETMAP. • Analyst's Notebook. • Imagix 4D. • Daisy. • Other LinkAnalysis Systems. • Summing Up. 8. Landscape Visualization Tools. Introduction. • MineSet 2.0. • Metaphor Mixer. • Visible Decisions In3D\a3. • Summing Up. 9. Quantitative Data Mining Tools. Introduction. • Clementine. • Enterprise MinerTM. • DIAMOND. • CrossGraphs. • Other Quantitative Visualization Systems. 10. Future Trends in Visual Data Mining. Introduction. • Visual Navigation. • Text Visualization. • Full Scope Systems. • Overlaying Viusalization onto Existing Systems. • Summing Up. CASE STUDIES 11. Mapping the Human Genome. LifeSeq: A Genetic Database. • Incyte's LifeSeq 3D. 12. Telecommunication Services. The CallPlus Calling System. • The NetPlus Calling System. • Telecom Information Management. • The Need for Data Management. • The Need for Data Mining. • Daisy Data Mining 13. Banking and Finance. Technology Assessment Team. • Fostering Corporate Acceptance of Data Mining. • Consumer Credit Policy. • Analyzing Customer Clusters for Targeted Marketing Efforts. • A General Application 14. Retail Data Mining. Retail Marketing and Sales Patterns. • Videocassette Distribution. 15. Financial Market Data Mining. Background. • Managing Investments in an Unstable Asian Banking Market. • Managing Declines in the Technical Sector. • Discovery of Insider Trading Patterns 16. Money Laundering and Other Financial Crimes. Background. • Analyzing Financial Crime Data. • Money Laundering Examples

1998, ISBN 0-471-25384-7, 600 с., GBP 35.50
Данное издание имеется в свободной продаже!

  Magdalena Yesil. Creating the Virtual Store: Taking Your Web Site from Browsing to Buying
Countless companies all over the world now have their own Web sites where people can explore and evaluate their goods and services. Now the trick is to turn those who are "just looking" into buyers by offering the ability to make cash transactions over the Internet. Thanks to companies like CyberCash, Digicash and First Virtual, this technology now exists, but businesses still have to learn how to transform their Web pages into "Virtual Stores". In this book Magdalena Yesil, a co-founder of CyberCash, shows businesses how to convert their existing Web sites into commercial venues that can handle sales and payments directly over the Internet. The book covers everything from budgeting and planning, to selecting the appropriate technologies for creating a virtual store, to advertising, promotion and sales.

Содержание: Introducing the Virtual Store. Planning the Virtual Store. Designing The Shopping Experience. Getting to Know Your Virtual Customers. Advertising and Promoting Your Virtual Store. Accepting Virtual Payments: Selecting Methods that are Right for You. Understanding Virtual Legality. Preparing for the Future. Epilogue. Appendices. References. Index.

0-471-16494-1, 364 с., $24.95


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